ECO CONSERVATION
Rakshak Foundation pursues its vision of 'Jute for Climate Action' through multifarious innovative initiatives, like mass distribution drives, participation in international and national platforms, innovative showcasing, participation in fashion shows. And the latest feat of creating the Guinness World Record for the largest Jute bag in the World. All these initiatives are focused on influencing lifestyle shifts in consumer behavior towards responsible consumption and expanding the user base of diversified jute products by catering to the needs of all strata of the society and penetrating sectors like lifestyle, fashion, home decor, utility etc.
GUINNESS WORLD RECORD
largest jute bag in the world
The objective behind undertaking this project was to set a new World Record by creating the Largest Jute Bag in the world. This spectacular, historical feat created a huge world-wide visibility and media buzz in favor of Indian Jute and and the message of 'Greener, Healthier & Inclusive World'. It will remain as a glorious achievement in the Guinness Records for a long time to come.
The record making bag was made by underprivileged women and youth, some of them, released prison inmates, to give a message of positivity and social inclusion.
HERITAGE TRAM- PAAT RANI
Store-on-Wheels
PAAT RANI was a larger-than-life mobile store of Jute and diversified jute products, which combined two iconic elements of Jute of Bengal and Trams of Kolkata, in association with WBTC.
It highlighted eco-conservation by making over a heritage tram with jute upholstery, innovative lighting and a crown as a store-on-wheels to showcase jute products. The spectacular tram garnered immense appreciation from the people of Kolkata and a considerable outreach, when it plied through the heart of the city, decked in a golden crown, fairy lights and jute decoration.
JUTE STORY BOAT STORE
at patuli floating market
The objective behind undertaking this project was to set a new World Record by creating the Largest Jute Bag in the world. This spectacular, historical feat created a huge world-wide visibility and media buzz in favor of Indian Jute and and the message of 'Greener, Healthier & Inclusive World'. It will remain as a glorious achievement in the Guinness Records for a long time to come.
The record making bag was made by underprivileged women and youth, some of them, released prison inmates, to give a message of positivity and social inclusion.
FASHION SHOWS
changing perspectives
Rakshak Foundation took jute apparels and accessories to the ramp alongside creations of top designers from the city. This changed the popular perspective of people towards jute, which was hitherto seen as a base material and also encouraged a change in outlook of people about the prison inmates artisans.
The apparels and accessories created under the 'Jute Story Beyond Bars' label have been showcased in the ICC Textiles and Apparel Fashion Show, AFT Fashion Tour and fashion shows at the prestigious Ordinance Club and Calcutta Rowing Club.
MASS DISTRIBUTION
promoting responsible consumption
The foundation has undertaken mass distribution drives at events with huge foot fall like Gangasagar Pilgrimage, in association with the District Magistrate's ofiice, South 24 parganas, Government of West Bengal, Mayor's Drive against single-use plastic, Kolkata Children's Film Festival, Rotary District 3291 events, Nabadisha annual sports day, in association with Kolkata Police and apart from other prestigious events.
The objective behind free distribution drives is to let large number of people experience usage of jute bags and grow awareness about the hazards of using single-use plastic.
EXPOS & STORE PRESENCE
influencing lifestyle shifts
Rakshak Foundation has taken its diversified jute products to elite stores like Toile, Mumbai, Oxford Book Store, Kolkata, Y East, Kolkata and international platforms like BIMSTEC, SAARC, ICC Reverse Buyers and Sellers Meet and such prestigious forums, where it has not only promoted the jute products but also advocated the use of jute as an eco-friendly, sustainable and responsible alternative to single-use plastic and other bio hazardous materials.
REDUCE, REUSE, RECYCLE
Limited Edition Bags launched in Dubai
Limited Edition Jute Bags, were made with the reclaimed jute from the Guinness Record Holding Bag, with the message 'Greener, Healthier, Inclusive World'.
The bags were launched in Dubai in February 2021 by His Excellency Suhail Muhammad Al Zarooni, at the Jumeirah Palace.
Chaitali Das, Managing Trustee of Rakshak Foundation was conferred the title of 'International Green Ambassador' on the occasion.
OBSERVING ENVIRONMENT DAYS
creating awareness on eco-conservation
Every year, the foundation observes important days earmarked by the UN, such as, Environment Day, Earth Day to promote environment awareness and prevent use of single-use plastic or biohazardous materials. These programs are often done in association with US Consulate and other prestigious organizations.
The foundation involves underprivileged youth from its New Horizon Holistic Development Centre for such events, in order to orient them towards responsible eco-friendly action and intervention. Distribution of eco-friendly jute bags, planting saplings, circulating messages for eco-conservation , walks with eco-awareness placards and such activities are undertaken at these events.
